EIA's Impact & Reach
Increased Reach
As we have come to the end of Phase III (April 2011 to March 2014), EIA has seen many more people benefitting from the programme’s learning opportunities:
- Over 4.8 million school children are now learning English in new and more communicative ways.
- Over 44 million people are aware of at least one EIA media (BBC Janala) product, and 28 million people have watched or used one.
- Over 30,000 teachers are now participating in EIA school interventions - this compares to 750 in our pilot phase in 2011 – over fifteen times as many teachers.
- Over 10.25 million people are regular users of EIA media (BBC Janala) products - this compares to 7.5 million in 2011.
'Increased Impact' in Primary and Secondary Schools
What did we do?
During the autumn 2013, a series of research studies investigated EIA’s cohort of teachers and students (who started in 2012), by assessing:
What did we find?
Students are more motivated:
During the autumn 2013, a series of research studies investigated EIA’s cohort of teachers and students (who started in 2012), by assessing:
- Teachers’ and students’ attitudes towards teaching and learning English;
- Changes in classroom practices;
- English language competence.
What did we find?
Students are more motivated:
- Over 95% of students report that English is very important (up from 50% in our baseline);
- And now only 33% report that English is difficult to learn (down from 60% in our baseline).
- Over 95% of teachers report that EIA helps them to improve their own English;
- And over 90% report that EIA has an impact on the way they teach
- From near zero, students now talk for over 25% of their lesson time;
- From near zero, over 90% of their talk is now in English.
- The number of primary students passing almost doubled after EIA, rising from 36% to 70%;
- And 40% of secondary students achieved higher levels of competence, than in our baseline study.
'Increased Impact' for Adult Learners
What did we do?
In November and December 2013, we carried out a major, quantitative midline survey with a nationally representative sample of 6,000 TV viewing adults in order to measure the reach and impact of BBC Janala. In addition, in spring 2014, we conducted a small scale baseline/endline study in order to measure change in English language competency amongst people exposed to EIA media (BBC Janala) products.
What did we find?
Our research findings demonstrate significant impacts:
In November and December 2013, we carried out a major, quantitative midline survey with a nationally representative sample of 6,000 TV viewing adults in order to measure the reach and impact of BBC Janala. In addition, in spring 2014, we conducted a small scale baseline/endline study in order to measure change in English language competency amongst people exposed to EIA media (BBC Janala) products.
What did we find?
Our research findings demonstrate significant impacts:
- For the first time, more women are engaging with BBC Janala than men - 54% of our regular users are women.
- Over 80% of our regular users live in rural areas;
- 60% of our users say they are more motivated and/or more confident about learning English;
- 56% of our adult learners show improved English competence.
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